Measuring What Matters
Real progress happens when communities work together to create meaningful change. Suicide prevention requires connected efforts that help people recognize warning signs, start a conversation, and take action for themselves and others. That’s why we measure more than participation — we measure impact. Our measurement approach helps us understand how our efforts build knowledge, foster connection and healing, shift attitudes, and inspire action toward suicide prevention. Using what we learn, we continuously strengthen our work to reach more people and communities with prevention and loss programs, resources, and events.
- 1.6 million people reached through in-person and virtual programs and events last year
- 15.5 billion impressions through web pages, social media, and traditional media last year
- 98% of AFSP program and event attendees would recommend them to others
- 94% of program attendees are likely to seek help for themselves or offer help to people they are concerned about
- 78% of program attendees report learning at least one new concept